Your new website has launched, and it looks great! So, now it’s time to produce content and begin your promotional schemes, right? Well, before you get ahead of yourself it’s important to make sure you’ve properly setup your website and you’re able to get the most out of it. We’ve created a list of things for you to consider after launching your website and all the reasons they are necessary. So, what should you do after your website launch?

Follow the steps below to ensure you’re placing your company and brand in the best starting position!

Understand the importance of SEO (Search Engine Optimisation)

SEO is crucial to consider when creating website content. It’s also important for promotional material, or virtually anything written online that concerns your company. The concept of SEO is that certain keywords/phrases are more commonly searched when consumers are looking for a certain product. Certain trends are created when consumers repeatedly use these keywords, and your chosen search engine can identify these trends.

You may think that your product or service hits a gap in the market, and any online traffic will streamline to your site when certain words are typed into Google. However, the reality is that it is absolutely necessary to identify and access these trends in related searches in order for this to be the case.

It’s important to identify the trends created by your target audience’s searches. Then you can harness this information to tailor every piece of your content to hit the mark of these specific keywords. As a result, your business will appear in the highest rankings when it comes to searches in your chosen search engine provider.

SEO may sound daunting and hard to grasp initially. But did you know there are services that can help you get to grips with the fundamentals of SEO? 

How to get to the top of Google in 2022

We would highly recommend reading ‘How to get to the top of Google in 2022‘ by Tim Cameron-Kitchen of Exposure Ninja. He has done a great job of explaining SEO which can be applied to nearly all businesses.

Utilising Google Search Central (formally Webmaster) and Google Local

Google Webmaster is a cunning and effective tool for business owners to take advantage of. These are a few things Search Console can tell you about your website:

• What errors Googlebot encountered while indexing your website

• Keywords that were searched in Google by those who landed on your website

• Information about possible security compromises and malware that might have been installed on your website

Utilising Google Search Console (previously Webmaster) is an effective way to maintain important analytics on your website. Then you can keep up to date with the effectiveness of your website. This helps you to maintain the perfect hub from which your business thrives.

Google My Business is another of Google’s free tools to take advantage of to maximise your business’ potential online. It’s a tool in which you can create an online profile. On this, you can control and alter the way your business appears on Google Search and Maps. In doing so, you’re providing potential customers with:

• your business’ location

• opening/closing times

• a brief overview of your business

• important contact details

• or web links all

These are all displayed in one controlled and easy-to-access/view location on Google. This is one of the optimal ways to quickly become accessible. Plus, you gain online traffic to your newly launched website.

Mastering social media

Now your new website has been launched, it’s time to think about social media. Building a solid presence on social media platforms is vital. It aids you to engage with and promote your business to a vast array of potential clients near and far.

What’s more, creating several engaging social media platforms will help you to further establish your brand. This is achieved using colour, language, and style to create familiarity and attractiveness. Your target audience will gravitate towards this and remember your brand more.

The key platforms to consider are the most obvious. You have your Twitter, Facebook, and Instagram. When feeling your way through producing creative and effective social media content, always consider what catches your eye on your daily scrolls. What works well to grab your attention and how can you apply that to your own business and brand?

Are you ready to make the most of your newly launched website?

Ensuring the success of your newly launched website is a very necessary step in your business venture. It may seem daunting, but it’s crucial when it comes to ensuring the success of your website as a hub for your business activity. Consider the points made in this blog when feeling your way through the territory that is web presence.

For further advice or support, head to our contact page to get in touch or access our Help Centre. We’d love to hear from you and support you in your journey through crafting your online presence!